The applicant claims color as a feature of the mark, namely, white, blue, purple, red, orange, yellow, green, peach, and brown.
"BLUE/PURPLE ANTHOCYANIN, RED: LYCOPENE, YELLOW/ORANGE BETACAROTENE, WHITE: FLAVONOL, GREEN LUTEIN," as well as the representations of the fruits and vegetables depicted in the mark, namely, grapes, eggplant, beets, peppers, tomatoes, watermelon, grapefruit, carrots, oranges, pumpkin, lemons, oranges, onions, pears, cauliflower, garlic, kiwi, broccoli, green leaf and berries
The mark consists of the design of a wheel or disc divided into sections showing a blue and purple section at top left; a red and orange section at top right; an orange and yellow section at right; a white section at the bottom; a green section at left; and a peach-colored section in the center with the word "KAGOME" in purple and the Kanji character Makoto in brown. The mark consists of the following wordings: "BLUE/PURPLE: ANTHOCYANIN" in the color white on a purple background, "RED: LYCOPENE" in the color white on a reddish orange background, "YELLOW/ORANGE: BETA-CAROTENE" in the color white on an orange background, "WHITE: FLAVONOL" in the color dark brown on an ivory background, "GREEN: LUTEIN" in the color white on a green background.
The Kanji character in the mark transliterates to "makoto" and this translates to "true" in English.
The English translation of the word "KAGOME" in the mark is "woven bamboo patterns".