The applicant claims color as a feature of the mark, namely, blue, white, green, brown, black.
The mark consists of Background with a blue sky and white clouds. Lower case "the" on right hand side in white with a blue outline with a black shadow. "SFV" capitalized in the middle with white lettering, blue outline and black shadow. "news" on right hand side in lower case same size in blue, with a white outline and black shadow. Two palm trees blowing in the wind on left hand side with green leaves and brown trunks..