The color(s) gold, red, purple, white, and black is/are claimed as a feature of the mark.
The mark consists of gold letters for Zumo, capital V in red with purple ray, gold letters for ida. white lightning, black silhouette of a woman, with red outer shine in martini glass all on a black background. The color gold appears in the wording ZUMO IDA, the color red appears in the letter V, the design of the woman, the woman's shadow and the design of the martini glass, the color purple appears in the ray design, the color white appears in the lightning, the color black appears in the design of the woman, the woman's shadow and the background of the mark.
The English translation of the Spanish wording "zumo" is "juice" and "vida" is "life."