16 Printed matter, namely, books about societal, environmental, personal improvement or philanthropic issues; magazines or magazines columns featuring stories, articles and information on societal, environmental, personal improvement or philanthropic issues; kits consisting of printed brochures, newsletters, flyers or articles on societal, environmental, personal improvement or philanthropic issues; brochures, printed informational cards, and printed instructional, educational, and teaching materials about societal, environmental, personal improvement or philanthropic issues; paper or cardboards goods, namely, workbooks on societal, environmental, personal improvement or philanthropic issues, guidebooks on societal, environmental, personal improvement or philanthropic issues, study guides and blank journals; folders, business cards, letterhead paper, greeting cards, children's books, stationery, photographs, calendars, and coloring books