The applicant claims color as a feature of the mark, namely, purple, dark blue, light blue, teal, fuscia, light pink, dark pink, baby pink, yellow, and green.
The mark consists of The words, "The Bad Catholic's Guide To" in stylized and colored text. The text colors are found as purple in "The", a blue "B", a light pink "A", a dark pink "D", a baby pink "C", a yellow "A", a teal "T", a dark pink "H", a green "O", a fuscia "L", a purple "I", a light pink "C", a dark pink apostrophe, a light blue "S" and purple "Guide To".