The applicant claims color as a feature of the mark, namely, black, blue and yellow.
The mark consists of the color black being claimed as a feature of the mark. The color black appears in the wording "First" and "Another step on the path to success." The color blue (Pantone 285C) is claimed as a feature of the mark. The color blue appears in the wording "First Financial Bank." The color yellow (Pantone 1215C) is claimed as a feature of the mark and constitutes the background of the mark. .