The applicant claims color as a feature of the mark, namely, burgundy, black and beige.
The mark consists of four boxes on the left, angled at about 30 degrees to the right. The top and bottom beige boxes with burgundy outlines include one paw each and black background shading; the left burgundy box has a letter "u" and the right burgundy box has a letter "t". To the right of the four boxes is the beige "uptown" and burgundy "tails" which are in no caps and the "i" is dotted with a beige box that is outlined in burgundy. The burgundy "pet chic unleashed" is in no caps and the dot on the "i" has a beige emphasis mark..