The applicant claims color as a feature of the mark, namely, black, white, blue, and gold.
"LUMBER", "A DIVISION OF" and "LUMBER CO. EST. 1909"
The mark consists of a blue ox head outlined in black, and then in white, with white eyes and nose, and a gold nose ring, all above the wording "BLUE OX" in white and underlined in blue, above "LUMBER" in white, above "A DIVISION OF HARRY T. WILLIAMS LUMBER CO. EST. 1909" in white.