The applicant claims color as a feature of the mark, namely, black, white, and a solid color that shall alternate with each publication.
The mark consists of the stylized words Paddling Life, with the letters of the word Paddling being outlined in black with a white interior shadow, and the interior of the letters being a solid color that shall alternate with each publication, and the letters of the word Life being solid black. The word Life is of a smaller font than the word Paddling, is placed beneath the word Paddling and aligned such that the last letter of the word Life meets the downward extension of the letter G in the word Paddling.