The applicant claims color as a feature of the mark, namely, silver.
The mark consists of an angled oval with a thin outline on the outside. A decorative wood-cut-type element at the top center. All type is reversed out to white. At the top appears the type, San Luis Obispo, with a decorative wood-cut-type element underneath, centered. At center appears the stylized, bold type, Farmers Market, as all caps. The word, BRAND, appears as all caps in an oval at bottom, with decorative wood-cut-type elements on either side.
Trademark: 77034171
