The applicant claims color as a feature of the mark, namely, black, light yellow and dark yellow.
GEAR, LLC
The mark consists of a small circle inside a larger circle. The small circle is light yellow. It has a turtle in the middle of it, with dark yellow eyes and a compass on its back. The compass is dark yellow, with solid black cones originating in the middle of it and extending out in four directions (two parallel and two perpendicular to the turtle's body). It also has outlines of cones in between the four solid black cones. Where the four cones touch at the base is a dark yellow square with a smaller black square inside it that is slightly tipped. There are two black "wave-like" lines that cross from the small circle into the large circle; one to the left and one to the right of the turtle, centered vertically. Between the small circle and the outer limit of the large circle is the dark yellow color. Printed inside the large circle, but outside the small circle (in the dark yellow), are the words "Tortuga Bay" (top half of circle) and "Adventure Gear, LLC" (bottom half), with "LLC" in smaller print. The outlines of the circles and turtle are black and the wording is black.
The English translation of TORTUGA is TURTLE.