The applicant claims color as a feature of the mark, namely, navy blue, lavender, black, and aqua.
The mark consists of The word CARE in aqua, the word KNEX in navy blue, the words "Evolve. Accelerate. Connect." in lavender. A swoosh mark over the word CARE in aqua. A 3x3 row of dots between the letters K and N. The upper right 3 in aqua and the remaining 6 dots in navy blue..