The applicant claims color as a feature of the mark, namely, black, red, orange, yellow.
The mark consists of The word Why'rd is printed in black and placed over a swirl of red, yellow and orange flame that begins above the letter h, swirls down under the hy'r and comes up through the d, then archs over the hy'rd and comes back down in a slightly larger circle through the W, circling slightly below the other swirl and dimishing in size until it ends just below the d..
WIRED