The applicant claims color as a feature of the mark, namely, dark and light tan, blue, black and white.
The mark consists of The "brand KBR" in dark tan with a stylized utility vehicle on top of the letters: "KingBros. UTV Ranch" over light tan hills all on top of the words in black: "Since 1974" and all on top of "The Best Utility Vehcle Store In The Country".
KING BROTHERS UTV RANCH THE BEST UTILITY VEHICLE STORE IN THE COUNTRY SINCE 1974 KB