The applicant claims color as a feature of the mark, namely, blue and white.
"My Own and/or Financial Plan.com"
The mark consists of a solid dark blue circle (Hex # 0D3692) with a wavy S shaped white line extending vertically through the circle from the upper right to the lower left, which divides the circle into four (4) smaller irregular sections. The circle is on the left side of the wording, which consists of two lines of text and is centered vertically on the two lines of text. The first line of text consists of the words Dream. Plan. Succeed. and is on the right side of the circle in Impact text font and appears above the words My Own Financial Plan.com. There is a period between each of the words Dream. Plan. Succeed. The first letter of each word in this line of text is capitalized. The second line of text consists of the words My Own Financial Plan.com and is on the right side of the circle in smaller Space Gothic Italic text font and appears under the words Dream. Plan. Succeed. and is horizontally centered on this line of text. There is a space between the words My, Own, Financial, and Plan and a period between the word Plan and com. The first letter of each word in this line of text is capitalized with the exception of com .