The applicant claims color as a feature of the mark, namely, red.
The mark consists of the word "cojones" in lower case with the letter "j" dropped half-way between adjoining o's. The words "smoke 'em", in lower case, positioned to the left of the dropped letter "j" and the words "if you got 'em", in lower case, to the right of the dropped letter "j"..
COJONES SMOKE THEM IF YOU GOT THEM
The foreign wording in the mark translates into English as testicles, balls or guts.