The applicant claims color as a feature of the mark, namely, Gold, Black and White.
The mark consists of The mark conists of a Crest comprised of a shield with a black background, gold trim, and an uppercase "L" (gold with black and white accents) centered on the shield; all above a ribbon banner with the words "Luxurious Lifestyles" centered on the banner (banner is gold with black trim, words are gold with black accents and white shadowing)..