The mark consists of the wording "NORTHBOUND 75" as the predominant element placed on a road sign shape with a poblano pepper shape behind the road sign below which is the design of a car with a bike on the roof on a highway, below which is the wording "POBLANO PALE ALE", below which is a chevron featuring the stylized wording "TUPPS" above the wording "BREWERY" and a representation of the map of Texas on the bottom.
NORTHBOUND SEVENTY FIVE POBLANO PALE ALE TUPPS BREWERY
Color is not claimed as a feature of the mark.
"POBLANO PALE ALE", "BREWERY" AND THE REPRESENTATION OF THE MAP OF TEXAS