The mark consists of the word "CAVINESS" in a stylized white font outlined in black above the words "TOP SHELF" in a stylized white font outlined in black, above the words "GRAIN FED BEEF" in a stylized white font outlined in black on a black rectangle, all superimposed on a blue oval background with a black outline.
The color(s) white, blue and black is/are claimed as a feature of the mark.
"GRAIN FED BEEF"