The color(s) blue, white and black is/are claimed as a feature of the mark.
"CONVENIENCE STORE"
The mark consists of the wording "The Pride Not Your Typical Convenience Store" with the word "The Pride" in blue letters outlined in white within a black oval outlined in white and blue with the word "The" in white outlined in blue along the top left edge of the oval, and the wording "Not Your Typical Convenience Store!" in blue below the oval.