Color is not claimed as a feature of the mark.
"HACIENDA"
The mark consists of a black square with a yellow outline and a line composed of alternating red and yellow diamonds at the bottom and the top of the square, containing the words "HACIENDA NUEVA" in a stylized yellow font, above a yellow banner, all above a landscape featuring a cowboy with a tan hat, red neckerchief, blue shirt, blue pants and a brown rope, next to a black horse with a gold mane, white bridle and black reins, all superimposed on a landscape featuring a green and orange prairie, brown, red, and yellow cattle, red cowboys, a brown and red hacienda, brown mountains and an orange sky with yellow sunrays.
The stippling is a feature of the mark and does not indicate color; The stippling is for shading purposes only.
The English translation of "HACIENDA NUEVA" in the mark is "NEW RANCH".
Trademark: 76717020
