The mark consists of black outlined circle featuring a desert scene of a blue sky, brown mountains, gray cactus, beige sand, and a tan skinned man wearing a brown and white sombrero, brown overalls, and red and beige shirt. He has brown hair, eyes, and eyebrows and is holding beige taco with brown filling and green lettuce and has his thumb up. Superimposed over the bottom of the circle is a brown and white banner resembling a scarf with a zigzag pattern and frayed ends featuring the wording "LOS FAVORITOS" in red and "TACO SHOP" in brown.
The color(s) black, blue, brown, gray, beige, tan, red, white, green is/are claimed as a feature of the mark.
The English translation of the word "LOS FAVORITOS" in the mark is "our favorites".
"TACO SHOP"