Color is not claimed as a feature of the mark.
"BURGER COMPANY" AND "SINCE 1977"
The mark consists of a shaded circle containing the wording "BLUEFIELD BURGER COMPANY" with two stars separating the wording "BLUEFIELD BURGER" from "COMPANY", in the outer ring, with an inner shaded portion containing the depiction of a cow superimposed therein, above the wording "SINCE 1977".
BLUE FIELD BURGER COMPANY SINCE 1977