Color is not claimed as a feature of the mark.
"LIVE,LIKE,KINGS"
The mark consists of The mark consists of a King's face with the wording Live Like Kings.
The stippling is a feature of the mark and does not indicate color; The stippling is for shading purposes only.
The name(s), portrait(s), and/or signature(s) shown in the mark does not identify a particular living individual.
Live Like Kings has become distinctive of the goods/services as evidenced by the ownership on the Principal Register for the same mark for related goods or services of U.S. Registration No(s). 76711094.
The English translation of Live Like Kings in the mark is Live Like Kings. The wording Live Like Kings has no meaning in a foreign language.