The color(s) red and yellow is/are claimed as a feature of the mark.
"AUTO INSURANCE" OR "SEGUROS DE AUTO Y CASA"
The mark consists of the colors red and yellow applied to applicant's trademark "A-MAX" with the characters depicted in the color red set on a yellow background. It also consists of an elongated red oval set on the yellow background with the phrase "Auto Insurance" depicted in yellow characters on the elongated red oval. Finally, it consists of the phrase "seguros de auto y casa" with the characters in red set on the yellow background. All characters are bordered in black. Black is not a claimed feature of the mark.
"Seguros de auto y casa" translates into "auto and home insurance".