Color is not claimed as a feature of the mark.
The mark consists of the wording BUCKLEY BEEF BEST BEEF ON EARTH in stylized uppercase lettering. A cow with grass design appears in the center of four concentric ovals. The wording BUCKLEY BEEF appears on the top area between the second and third concentric oval. The wording BEST BEEF ON EARTH appears on the bottom area of the second and third concentric ovals. A circle appears on the left and right side of the second and third concentric oval between the wording BUCKLEY BEEF and BEST BEEF ON EARTH.