The color(s) red, yellow, green, and white is/are claimed as a feature of the mark.
"LATINA" OR "QUALITY FOODS"
The mark consists of the wording "TIERRA LATINA" in white inside a solid red half circle outlined in white and red. At the bottom of the half circle, the wording "QUALITY FOODS" in white appears inside a red oblong with a white outline. Inside the half circle below the words "TIERRA LATINA" and above the words "QUALITY FOODS" is a yellow sun, with a white background, outlined in a yellow half circle, set on top of a green hill.
The English translation of "TIERRA LATINA" in the mark is "Latin land".