The color(s) white, black, orange, gray, red, and blue is/are claimed as a feature of the mark.
The mark consists of a black, gray, and white penguin wearing a black, white, gray and orange hat; red and orange glasses; a blue and gray shirt; a gray and black necklace containing the wording "CJ ICE"; a gray, blue, black, and white watch; and red, white, gray and black shoes containing black Asian characters. The mark is outlined in black.
The non-Latin characters in the mark transliterate to "Hyaku man" and this means "1,000,000" in English.