Color is not claimed as a feature of the mark.
The literal element of the mark consists of MILD BUT WILD. The mark consists of the wording MILD BUT WILD in stylized lettering. The letter M in the word MILD appears positioned over the letter W in the word WILD. Both letters M and W appear sharing the letters I, L and D. The letter D appears as a fully shaded triangular flag. The word BUT appears inside the letter D. The wording MILD and WILD appears shaped like a triangular flag.