35 Retail store services and online retail store services providing a global computer network featuring computer, video and electronic games, game hardware, game accessories, DVDs, movies, books, magazines, strategy guides, computer hardware, computer accessories, toys and action figures; Promoting the sale of computer, video and electronic games, game hardware, game accessories, DVDs, movies, books, magazines, strategy guides, computer hardware, computer accessories, toys and action figures through the administration of a customer incentive award program