The color(s) black, white and grey is/are claimed as a feature of the mark.
The word "SHAKA" appears in capital letters, in bold black lettering within a banner, where black is used both as a border to the banner and within the banner to indicate shading and three-dimensional shape at the right and left ends of the banner. Above the banner is a hand making a traditional Hawaiian shaka hand gesture. The colors black, grey and white appear within the hand. Black is used both to outline the hand and the fingernails on the thumb and pinky, and, together with grey and white, within the hand to indicate shading and three-dimensional shape.
The word "SHAKA" translates into English as a friendly Hawaiian hand gesture, with palm facing inward, middle fingers curled under and thumb and pinky extended outward, resembling the American sign language gesture for the letter "Y", used to express "aloha" or greeting and also used by surfers to express "take it easy" or "hang loose".