The color(s) fuchsia and yellow is/are claimed as a feature of the mark.
The literal element of the mark consists of I SWIRL FROZEN YOGURT. The mark consists of I SWIRL FROZEN YOGURT in stylized lettering on two lines. The first line contains the wording I SWIRL in lowercase cursive lettering with a yellow swirl above the first "I". The second line contains FROZEN YOGURT in uppercase lettering. The color fuchsia appears in the wording I SWIRL; the color yellow appears in the swirl above the first I and in the wording FROZEN YOGURT.