The color(s) black, light gold and dark gold is/are claimed as a feature of the mark.
"SINCE 1955", "MING-JIU", "CHEN NIAN" AND "GOA LIANG JIU"
The color black appears in the background and in the words "SINCE 1955," the color dark gold appears behind the words "SINCE 1955" and round the border, and the color light gold appears in the seagull and in the non-Latin characters appearing within the border.
The non-Latin characters in the mark transliterate to DONG YONG MING JIU", "DONG YONG", "DONG YIN", CHEN NIAN GAO LIANG JIU". "DONG YONG" and "DONG YIN" are coined terms and have no translation.
"MING JIU" means famous wine; liquor, "CHEN NIAN" means old and "GAO LIANG JIU" means sorghum liquor in English.