The mark consists of the words "PALAZZO DEL FREDDO" appearing in a semi-circular shape above the top of the outline of a palace; the words appear in the color yellow. The number "1880" appears above the drawing of the palace. The word "GELATERIA" appears within the body of the palace. The words "GIOVANNI FASSI" appear inside a banner underneath the palace; the words in the banner are in the color orange.
The name "GIOVANNI FASSI" does not identify a living individual.
The English translation of "PALAZZO DEL FREDDO" and "GELATERIA" is "ICE PALACE" and "ICE CREAM SHOP".