The color(s) purple, yellow, orange, green, red and white are claimed as a feature of the mark is/are claimed as a feature of the mark.
"FRESHNESS"
The color purple appears in the words INNOVATIVE FRESHNESS AND ICEPAN, in the circle around the ice cream cone, in the cone, and in the two droplets after PAN; the color yellow appears swirled through the ice cream; the color white appears in the ice cream; the color orange appears in the orange; the color red appears in the strawberry; the color green appears in the leaves of the orange and the strawberry.