The color(s) red, green, white, blue, gold, yellow, orange, brown and black is/are claimed as a feature of the mark.
The mark is as presented in the drawing, a label depicting in color a guitarist in Mexican attire sitting on the ground at the foot of a cactus tree with the words "SIERRA TEQUILA" prominently displayed.
"MEXICO," "JALISCO MEXICO," "TEQUILA," "REPOSADO," "ELABORADO DE AGAVE AZUL," "HECHO EN MEXICO," and "IMPORTED"
The mark consists of the color red appearing in the banner design, shadowing behind the wording "Tequila," man's sombrero, and man's vest; the color green appears in the cactus and stripe of the banner; the color white appears in the word "Mexico," word "Sierra," middle stripe in the banner, man's bandana, and man's shirt sleeves; the color blue appears in the man's pants; the color gold appears in the border of the label and guitar; the color yellow appears in the sun and lower sunset; the color orange appears in the top of the sunset; the color brown appears in the man's boots, decorative border of the label, man's mustache and hair, guitar's body, outline of a man's bust, pyramid, agave plant, dog's head, and word "Imported"; the color black appears in the wording "Jalisco Mexico," stylized agave plant and surrounding circle, the outline of the wording "Sierra" and "Tequila Reposado.
The English translation of the word REPOSADO in the mark is "RESTED," the translation of the wording ELABORADO DE AGAVE AZUL is "PRODUCED WITH BLUE AGAVE," and the translation of the wording HECHO EN MEXICO is "MADE IN MEXICO".
Trademark: 76664239
