Color is not claimed as a feature of the mark.
"SUPER-PREMIUM SHORT GRAIN RICE"
The colors white and black are claimed as a feature of the mark. The color black appears in the wording "Matsuri" written both in English and Japanese character against white background.
The English translation of"MATSURI" is " a festival or gathering for celebration" and the Chinese character in the mark is 'MATSURI" meaning a festival or gathering for celebration.