The non-Latin characters in the mark transliterate into "Xiao Mian," "Yang," "Da" "Lu", "Huo," "Guo," "Lian," "Sou," and "Dian," and they mean "Little," "Fat," "Lamb," "Main," "Land," "Fire," "Pot," "Connection," "Chain," and "Store" in English from top to bottom respectively.
"The foreign wording in the mark translates into English as Little Fat Lamb Mainland Boiling Pot Chain Stores respectively.