The color(s) red, orange, yellow, purple, blue, black, white is/are claimed as a feature of the mark.
The word "Hailoo" consists of a color gradient beginning with darkblue on the leftmost part of the "H". This color fades into various different colors before reaching the rightmost "o". The sequence of colors, from left to right, is dark blue, turquoise, lime green, dark green, yellow, orange, and finally a crimson red on the right most "o". Behind the word "Hailoo" is a large, embossed circle, which is bright silver with a darker shade of silver around the inner and outer edges.
"The foreign wording in the mark translates into English as sweet."