The colors black, blue, orange, red, beige, brown, green and white are claimed as a feature of the mark.
The colors blue and green appear in the first tile consisting of a boy walking on grass flying a toy plane with a lower case L; the color green appears in the second tile consisting of a picture of pears with a lower case I; the colors beige and brown appear in the third tile depicting the picture of a little girl with a lower case F; and the color orange appears in the fourth tile consisting of a picture of oranges together with a lower case E. The lower case letters "l", "i", "f", and "e", which appear in the tiles are in white; the color red appears in the S Logo, and the words "SAFEWAY Ingredientes para su vida." appear in the color black.
SAFE WAY S INGREDIENTES PARA SU VIDA LIFE
The English translation of "Ingredientes para su vida" in the mark is "Ingredients for life."