16 (Based on 44(e)) Printed matter, namely, printed guides, diaries, [ leaflets, ] pamphlets, books, booklets, printed tables, [ printed schedules, printed cards ] all for the use in the areas of, or relating to, slimming, weight control, diet, dieting, exercise and health; directories, pamphlets and charts, all for use in the areas of, or relating to, slimming, weight control, diet, dieting, exercise and health; [ recipe books, recipe cards, recipe leaflets, recipe booklets; ] publications in the nature of books, [ magazines, ] diaries, [ brochures, leaflets, ] pamphlets, directories, guides and booklets in the areas of, or relating to, slimming, weight control, diet, dieting, exercise and health