The mark consists of: "the letter 'E' with a large circular swirl that coils under the word 'motion.' 'Motion' has hand extending from the letters 'm,' 't,' 'i,' and 'n.' 'For kids' is centered under the coil of the 'E.' All of this is hand-drawn, not typeset". E-motion' is in puffed purple letters with a black outline, and 'for kids' is in black lower case print.