The color(s) brown, mustard yellow and white are claimed as a feature of the mark.
The mark consists of the words EL PENON shown in white superimposed on a background of coffee beans. The beans, shown in brown and white, are enclosed within an oval of mustard yellow. On the top surface of the oval is a rhomboid shown in mustard yellow. On the top surface of the rhomboid are the head and neck portions of armor shown in mustard yellow. All of the foregoing are on a background of brown.
the representation of coffee beans
The English translation of EL PENON is "the small rock".