35 Computerized on-line ordering service in the field of retail store goods, including toys, groceries, food stuffs, land vehicles including automobiles, trucks and motorcycles, airline tickets, electronics, including computers and computer accessories, tickets for concerts, and sports events, men's and women's clothing and accessories, children's clothing and accessories, antiques, music, household items, appliances, office equipment, marine equipment and pleasure vessels, featuring a software generated animated carton character which facilitates in the sale and payment of the goods and services from buyer to seller in the associated transactions