16 Paper goods and printed matter, namely, brochures, newspapers, journals, bulletins, programs, catalogs, printed instructional, education, and teaching materials, books and magazines relating to general news, business, political, educational, sports, travel, and alumni affairs issues, year books, class albums, media guides, [ telephones ] *telephone* and address directories, registers, namely, books for receiving record entries, stationery, notebooks, stationery-type portfolios, binders, book covers, book ends, calendars, greeting cards, announcement cards, postcards, folders, wrapping paper, notecards, notepads, pocket and desk diaries, date books, appointment books, desk pads, memo pads, scrap books, paper weights, pen and/or pencil holders, address books, printed awards, diplomas, diploma covers, business cards, stickers, bumper stickers, letter openers, personal organizers, photographic prints, art prints, printed paper signs, paper banners, checkbook covers and holders, pencils, pens, decals, paper napkins, credit cards without magnetic coding, debit cards without magnetic coding, and rubber stamps