"CAFE"
"The mark consists of an image of a steaming cup or kettle and the words CAFE BELO either with or without foreign diacritical marks, which mark is in blue or black."
The words "Cafe Belo", while literally translated as "cafe beautiful", is intended as a reference to the city of Belo Horizonte, located in the state of Minas Gerais, Brazil. Caf6 Belo as a mark, therefore, is akin to Cafe Paris in its meaning.