35 providing a consumer benefit membership program, namely, promoting the goods and services of others through the distribution of coupons and discount offers which entitle the holder to receive discounts on dining, hotel accommodations, consumer merchandise, travel, movies, sports, theater and other leisure activities; providing via computer on-line services a membership program entitling participants to receive discounts on dining, hotel accommodations, consumer merchandise, travel, movies, sports, theater and other leisure activities, and providing in connection therewith an on-line directory of information about the program and the participating businesses