16 PRINTED MATTER, NAMELY, MAGAZINES, PERIODICAL PUBLICATIONS, NEWSPAPERS, BOOKS, NEWSLETTERS AND GUIDES, FEATURING EQUESTRIANISM; PRINTED PERIODICAL PUBLICATIONS, NAMELY, MAGAZINES, JOURNALS, BOOKS AND NEWSLETTERS IN THE FIELD OF EQUESTRIANISM; PRINTED NEWSPAPERS FOR GENERAL CIRCULATION; PRINTED NEWSLETTERS IN THE FIELD OF EQUESTRIANISM; BOOKS IN THE FIELD OF EQUESTRIANISM; GUIDES IN THE FIELD OF EQUESTRIANISM; POSTERS; PRINTED TICKETS; PRINTED ADVERTISING MATERIAL, NAMELY, PRESS RELEASES, HANDBILLS AND FLYERS FEATURING EQUESTRIANISM; STATIONERY; DIARIES, CALENDARS, NOTEBOOKS, ADDRESS BOOKS, WRITING IMPLEMENTS, NAMELY, PENS AND PENCILS, ALL OF THE ABOVE EXCLUDING CHILDREN'S BOOKS AND PUBLICATIONS