The mark contains a red background, together with three intersecting blue lines with white outlines in the right portion of the mark. The word "KINGBOR", which appears in the center of the mark, is white with a gold outline. The applicant claims the colors blue, red, gold, and white as features of the mark.
The term "KINGBOR" lacks any meaning or geographical significance, and it may be considered as a fanciful trademark, without making any reference to the products or services rendered.