"EST. 1834" and "CREAM ALE IMPORTED"
The mark consists of the design element of the mark, the background of the label is red; the background of the boxes containing the words "SLEEMAN" and "IMPORTED", the background of the beaver and the background of the maple leaf are red; the wording "SLEEMAN CREAM ALE IMPORTED", the beaver and veins in the maple leaf are white; the wording "EST." and "1843", the border around the box containing the word "SLEEMAN", the lines above "SLEEMAN" and below "ALE" are in gold; and, the watermark of the beaver and maple leaf are in dark red.
SLEEMAN CREAM ALE IMPORTED ESTABLISHED 1834